BESPOKEBrand
Visual identity and art direction that bring your brand’s presence together, from concept to applications.
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- Visual identity
- Art direction
- Color system
- Typography
- Applications
- Motion design
01 · Idea
Show the garment. Give the brand context.
For BRANNI, the collection needed two kinds of imagery: clean images that make the clothing easy to understand, and campaign scenes that express its attitude. That intention guides the choice of models, styling, lighting and settings before any generation begins.
In the campaign images, the garment becomes part of a scene. The convenience store captures an everyday moment and highlights the print on the back. Vintage televisions create a retro atmosphere, with the pose and props following the same visual direction.
02 · Concept
Atmosphere tells a story too.
Each composition begins with references for casting, pose, setting and lighting. The aim is to make those choices work with the clothing: the surroundings should help tell the story without competing with the product.
The red setting takes a more graphic approach. Colour fills the background, the dark outfit creates contrast, and the brand stands out. It offers another reading of the collection alongside the everyday scenes and catalogue images.
03 · Product and generation
The garment remains the reference.
The garment files guide shape, proportions, colour and print placement. They are used alongside visual references during generation so the results retain the product's identity across different people and situations.
Then I curate the results, checking brand legibility, fit, lighting consistency and details in skin, hands and fabric. When a generation drifts from the garment or the chosen direction, I return to the references. The selection considers the series as a whole, not just an individual image.
04 · Photoshop
Finishing is part of the direction.
Photoshop is involved from the product preparation stage. For BRANNI, the source garment files use cutouts and masks with transparent backgrounds to preserve edges and support consistent applications. This base helps me check the clothing throughout the process.
During finishing, I assess what each image needs: local colour and contrast adjustments, detail cleanup, edge refinement or compositing. Retouching is selective, preserving texture and a natural appearance. Framing and export settings follow the image's destination — a product page and a campaign asset have different needs.
05 · Uniformes Calango
A different brand. A different intention.
For Uniformes Calango, the direction changes. The focus is on presenting the uniform commercially: its fit, finish and the possibilities for applying each company's identity. Clean settings and soft light let the garment lead the image.
The selection brings together clothing on models, a customisation mockup and material details. These are complementary ways to present the product and help customers picture how they could use it.
