Florianópolis 
A few brands and products I’ve worked with
View work
Introduction
I connect art direction, product design, and development to shape brands and digital experiences.
From the first idea to launch, I take care of projects end to end, with attention to visual craft and every interaction.
In detail
Have a project in mind? Let’s talk
DonnaAIProduct Design · iOS · AIView case
CreatoriWeb Design · Product ContentView case
Uniformes CalangoWeb Design · CatalogView case
Pátio ArquiteturaWeb Design · DevelopmentComing soon
Aplic GráficaWeb Design · SEO · WhatsAppView caseVisual explorations
TripnatorProduct Design · SaaS · WebComing soon
Conecta HogaresBrand · Web DesignView case
CreatoriK Series · 3D experienceView case“They understood the business before designing a single screen. The brand, website and advertising started speaking the same language — and the outcome changed.”
“We went from an improvised presence to an operation that finally reflects the size of our company. We talk, they understand the business and come back with clarity.”
“Tripnator turned an operation full of manual steps into a clear platform for selling, running and scaling trips.”
Testimonials from projects delivered through Serotiva. English translations.
Every project has its own scope. Let’s define yours
BESPOKEVisual identity and art direction that bring your brand’s presence together, from concept to applications.
BESPOKEWebsites that communicate the business clearly, connecting content, experience, and implementation.
BESPOKEInterfaces and experiences for web and iOS products, from organizing flows to a working product.
Leonardo Izaguirres — Product Designer and Web DesignerHi, I’m Leonardo Izaguirres, a Product Designer who ships.
For the past 7 years, I have designed and shipped digital products from brief to production: research, information architecture, UX/UI, prototyping, front-end, and launch.
I work directly with clients in Brazil and abroad, taking each project end to end through product thinking, visual craft, and AI-assisted development.
I started in design as a self-taught learner and deepened that foundation through courses, professional practice, and real projects. Today, I bring product, interface, web, and technical execution together in one end-to-end practice.
Product & Web Designer
I take products and websites from brief to launch, connecting information architecture, UX/UI, front-end, and delivery.
I work directly with clients in Brazil and abroad across iOS apps, web platforms, catalogs, and design systems.
General Manager
I coordinated operations, customer service, production, and delivery for a commercial print company.
I translated commercial needs into clearer digital journeys connecting the website, catalog, and WhatsApp.
Brand & Digital Designer
I created identities, graphic materials, websites, and interfaces for businesses and independent projects.
This practice shaped my transition from graphic design into UX/UI, web, and digital product design.
Available for Product Design and Web Design projects, and collaborations with product teams.
K collection · 3D experience
K collection · 3D experience
Rotate the capsule, choose a model and step inside. Once there, drag to look around and tap the destinations to explore the rooms.
01 · Experience
The capsules and technical design already existed. This study explores a way to present them digitally: viewing the form from every angle and understanding how the rooms connect through an interactive visit.