LeoFlorianópolis

I build brands, websites, and digital products.

Let’s talk

A few brands and products I’ve worked with

View work

Introduction

I connect art direction, product design, and development to shape brands and digital experiences.

From the first idea to launch, I take care of projects end to end, with attention to visual craft and every interaction.

In detail

Selected work

Have a project in mind? Let’s talk

Visual explorations

Services

From people I’ve worked with

“They understood the business before designing a single screen. The brand, website and advertising started speaking the same language — and the outcome changed.”

“We went from an improvised presence to an operation that finally reflects the size of our company. We talk, they understand the business and come back with clarity.”

“Tripnator turned an operation full of manual steps into a clear platform for selling, running and scaling trips.”

Testimonials from projects delivered through Serotiva. English translations.

How I can help

Every project has its own scope. Let’s define yours

BESPOKE

Brand

Visual identity and art direction that bring your brand’s presence together, from concept to applications.

  • Visual identity
  • Art direction
  • Color system
  • Typography
  • Applications
  • Motion design
BESPOKE

Website

Websites that communicate the business clearly, connecting content, experience, and implementation.

  • Information architecture
  • Responsive UX/UI
  • Design and front-end
  • Digital catalogs
  • Technical SEO
  • Launch
BESPOKE

Digital product

Interfaces and experiences for web and iOS products, from organizing flows to a working product.

  • Product Design
  • Flows and prototypes
  • Design Systems
  • Front-end
  • iOS interfaces
  • AI integrations

Hi, I’m Leonardo Izaguirres, a Product Designer who ships.

For the past 7 years, I have designed and shipped digital products from brief to production: research, information architecture, UX/UI, prototyping, front-end, and launch.

I work directly with clients in Brazil and abroad, taking each project end to end through product thinking, visual craft, and AI-assisted development.

I started in design as a self-taught learner and deepened that foundation through courses, professional practice, and real projects. Today, I bring product, interface, web, and technical execution together in one end-to-end practice.

selected work

experience

  1. Freelance

    Product & Web Designer

    Aug 2023 – Present
  2. Aplic Gráfica

    General Manager

    Dec 2022 – Jun 2025
  3. Independent projects

    Brand & Digital Designer

    Sep 2016 – Jul 2023

what I do

  • Product Design
  • UX/UI & Design Systems
  • Web Design & Front-end
  • iOS Interface Design
  • AI-native Product Experiences

stack

  • DesignFigmaIllustrator
  • WebTypeScriptJavaScriptReactNext.js
  • iOSSwiftUIXcode
  • Data / InfraSupabaseRailway
  • AICodexClaude Code
  • AI VideoHiggsfieldVeo
  • MotionRemotion
  • DeliveryVercelLinear

contact

Available for Product Design and Web Design projects, and collaborations with product teams.