BESPOKEBrand
Visual identity and art direction that bring your brand’s presence together, from concept to applications.
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- Visual identity
- Art direction
- Color system
- Typography
- Applications
- Motion design
01 · BRANNI
Build anticipation before revealing the collection.
The pre-drop concept builds desire for something that has not yet been revealed. The packaging acts as a brand cue, while people and their reactions move the story forward. The two films explore this curiosity through different situations within the same campaign.
Everyone wants a look
A package catches the attention of everyone nearby. The rush, quick cuts and camera struggling to keep up draw the audience into the same curiosity about what is coming. The contents stay under wraps.
Leaked
An address starts circulating, and different groups head to the same place. Overlaid messages and a tense soundtrack lead the story to a closed storefront. The rumours build; the reveal waits for launch.
02 · Serotiva
The business grew. Did the website keep up?
Here, the direction starts with a situation clients recognise: the work has evolved, but the digital presence still shows an earlier version of the business. Performances, pauses and dialogue turn that problem into a short story, with room for awkward humour.
Sending it now
The request is simple: send the website. The reply comes quickly, but the latest projects are missing from it. The conversation and the character's reactions capture the discomfort of presenting a business through a website that has fallen behind.
03 · Script and direction
Decide what the scene needs to say.
I start with the film's intention: spark curiosity, introduce an idea or make a problem visible. From there, I structure the hook, the sequence of events and the ending. Characters, settings, framing and pacing all need to serve that intention.
For BRANNI, movement and mystery drive the campaign. For Serotiva, the story depends on conversation and reactions. That difference shapes the direction before the scenes are generated, rather than leaving the narrative to be found in the edit.
04 · AI generation
Turn the direction into scenes.
I translate the script into direction for action, camera, lighting, setting and sound. Brand references come in where they are needed — such as BRANNI's packaging, which must be recognisable without revealing the collection.
I select footage based on performance, how clearly the action reads, and continuity between characters, objects and spaces. A visually interesting scene only makes the cut if it helps the story. Generated footage is the basis of the edit, and every shot needs to work within the whole.
05 · Editing and finishing
Rhythm comes from picture and sound together.
In the edit, I refine cuts, reading time and the closing brand moment. Text, subtitles and graphic elements are added in post-production, with attention to vertical framing and the areas covered by social media interfaces.
In “Leaked”, the message bubbles were composited in Remotion, and the tension in the soundtrack builds to the ending. In “Sending it now”, subtitles follow each speaker to make the conversation easier to read. The final review brings together picture, voice, music and effects before export.