LeoFlorianópolis
Pátio website on a tablet on an orange armchair

I build brands, websites, and digital products.

Let’s talk

A few brands and products I’ve worked with

View work

Introduction

I connect art direction, product design, and development to shape brands and digital experiences.

From the first idea to launch, I take care of projects end to end, with attention to visual craft and every interaction.

In detail

Selected work

Have a project in mind? Let’s talk

Visual explorations

Ten views of BRANNI shirts alternate gray and black pieces, showing graphics on the front and back

Services

From people I’ve worked with

“They understood the business before designing a single screen. The brand, website and advertising started speaking the same language — and the outcome changed.”

“We went from an improvised presence to an operation that finally reflects the size of our company. We talk, they understand the business and come back with clarity.”

“Tripnator turned an operation full of manual steps into a clear platform for selling, running and scaling trips.”

Testimonials from projects delivered through Serotiva. English translations.

How I can help

Every project has its own scope. Let’s define yours

BESPOKE

Brand

Visual identity and art direction that bring your brand’s presence together, from concept to applications.

Let’s talkDiscuss your project
  • Visual identity
  • Art direction
  • Color system
  • Typography
  • Applications
  • Motion design
BESPOKE

Website

Websites that communicate the business clearly, connecting content, experience, and implementation.

Let’s talkDiscuss your project
  • Information architecture
  • Responsive UX/UI
  • Design and front-end
  • Digital catalogs
  • Technical SEO
  • Launch
BESPOKE

Digital product

Interfaces and experiences for web and iOS products, from organizing flows to a working product.

Let’s talkDiscuss your project
  • Product Design
  • Flows and prototypes
  • Design Systems
  • Front-end
  • iOS interfaces
  • AI integrations

Leonardo Izaguirres — Product Designer and Web Designer

Hi, I’m Leonardo Izaguirres, a Product Designer who ships.

For the past 7 years, I have designed and shipped digital products from brief to production: research, information architecture, UX/UI, prototyping, front-end, and launch.

I work directly with clients in Brazil and abroad, taking each project end to end through product thinking, visual craft, and AI-assisted development.

I started in design as a self-taught learner and deepened that foundation through courses, professional practice, and real projects. Today, I bring product, interface, web, and technical execution together in one end-to-end practice.

Get in touch

selected work

experience

  1. Freelance

    Product & Web Designer

    Aug 2023 – Present

  2. Aplic Gráfica

    General Manager

    Dec 2022 – Jun 2025

  3. Independent projects

    Brand & Digital Designer

    Sep 2016 – Jul 2023

what I do

  • Product Design
  • UX/UI & Design Systems
  • Web Design & Front-end
  • iOS Interface Design
  • AI-native Product Experiences

stack

  • DesignFigmaIllustrator
  • WebTypeScriptJavaScriptReactNext.js
  • iOSSwiftUIXcode
  • Data / InfraSupabaseRailway
  • AICodexClaude Code
  • AI VideoHiggsfieldVeo
  • MotionRemotion
  • DeliveryVercelLinear

contact

Available for Product Design and Web Design projects, and collaborations with product teams.

Creatori

Website, organic presence, and customer service · 2026

Website, organic presence, and customer service · 2026

From discovering capsule homes to the sales conversation.

I organized Creatori’s digital catalog and built its responsive website. I worked on content for search and developed Clara, a WhatsApp agent that qualifies interest and hands the conversation over to the team.

Role
Web Design, UX/UI, and front-end
Deliverable
Catalog, organic presence, and Clara
Focus
Discovery, comparison, and contact
Creatori Casas Cápsulas website on a MacBook

01 · Positioning

An existing product gained a structured digital presentation.

Creatori’s capsules and technical product already existed. My contribution was to organize their presentation: bring images, features, and details into a digital catalog, and design and build the responsive website.

I structured navigation from an overview of the range to each model’s details, with comparable information and clear paths to contact.

K30, K50, K70, and E9 models organized for Creatori's digital presentation

02 · Responsive catalog

Image, floor area, and reference price close to the choice.

I brought each model’s image, floor area, reference price, and access to details together. I kept this information close on desktop and mobile to support comparison.

The hierarchy starts with an overview of the catalog and lets visitors explore the capsule’s features before speaking with the team.

Creatori capsule catalog displayed on a tablet
Creatori mobile catalog on a smartphone

03 · Detail and contact

Construction details and contact within the same journey.

I organized model pages to combine images, features, and construction details, keeping the visual presentation close to the information needed to choose.

I added contact paths throughout navigation, connecting catalog browsing with the sales conversation.

Exploded diagram showing the structure, insulation, panels, glass, and finishes of a Creatori capsule

04 · Organic presence

Content to understand the models before making contact.

I worked on organic presence through content about capsule homes and information about the models. I organized this content around the questions that come before a sales conversation.

05 · Clara on WhatsApp

The first conversation gathers context for the team.

I developed Clara, Creatori’s WhatsApp agent, to qualify incoming interest and gather context for customer service.

I structured the handoff to the human team, which continues the negotiation.

What I delivered

Catalog, content, and customer service connected.

I brought the responsive website, digital catalog, organic content work, and Clara into one delivery that connects model discovery with contact with the team.