BESPOKEBrand
Visual identity and art direction that bring your brand’s presence together, from concept to applications.
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- Visual identity
- Art direction
- Color system
- Typography
- Applications
- Motion design
01 · Challenge
People already trusted the founders. They needed to trust the company too.
The founders were launching Conecta Hogares with sector experience and a network that already trusted their work. The challenge was transferring that credibility to a new company.
I turned market knowledge into positioning, identity, and a digital presence prepared to attract clients in Madrid.
02 · Brand
Two people, one connection, and a distinctive signature.
The symbol comes from the meeting of two forms: two people embracing, joined by a dot that represents human presence. The composition also suggests the initials C and H.
The identity communicates care without feeling informal and trust without reproducing the cold tone of large sector agencies.
03 · Visual system
Institutional trust without losing warmth.
Green anchors the brand in trust, while terracotta and mustard add warmth and human energy. Manrope gives headlines expression, while Inter keeps communication clear and functional.
The system maintains the same presence across sales materials, social content, and the digital product.
04 · Applications
A brand prepared to show up and operate.
I extended the identity across everyday touchpoints: sales materials, outdoor media, business cards, and social content. The goal was for Conecta to feel like the same brand in every context.
05 · Website
Five services, one clear journey to contact.
The new website organizes five services and leads visitors through a simple journey: understand the offer, recognize trust signals, and start a conversation through WhatsApp or phone.
The experience was designed mobile-first, with direct paths to hiring and a structure prepared for new service pages.
