LeoFlorianópolis
Pátio website on a tablet on an orange armchair

I build brands, websites, and digital products.

Let’s talk

A few brands and products I’ve worked with

View work

Introduction

I connect art direction, product design, and development to shape brands and digital experiences.

From the first idea to launch, I take care of projects end to end, with attention to visual craft and every interaction.

In detail

Selected work

Have a project in mind? Let’s talk

Visual explorations

Ten views of BRANNI shirts alternate gray and black pieces, showing graphics on the front and back

Services

From people I’ve worked with

“They understood the business before designing a single screen. The brand, website and advertising started speaking the same language — and the outcome changed.”

“We went from an improvised presence to an operation that finally reflects the size of our company. We talk, they understand the business and come back with clarity.”

“Tripnator turned an operation full of manual steps into a clear platform for selling, running and scaling trips.”

Testimonials from projects delivered through Serotiva. English translations.

How I can help

Every project has its own scope. Let’s define yours

BESPOKE

Brand

Visual identity and art direction that bring your brand’s presence together, from concept to applications.

Let’s talkDiscuss your project
  • Visual identity
  • Art direction
  • Color system
  • Typography
  • Applications
  • Motion design
BESPOKE

Website

Websites that communicate the business clearly, connecting content, experience, and implementation.

Let’s talkDiscuss your project
  • Information architecture
  • Responsive UX/UI
  • Design and front-end
  • Digital catalogs
  • Technical SEO
  • Launch
BESPOKE

Digital product

Interfaces and experiences for web and iOS products, from organizing flows to a working product.

Let’s talkDiscuss your project
  • Product Design
  • Flows and prototypes
  • Design Systems
  • Front-end
  • iOS interfaces
  • AI integrations

Leonardo Izaguirres — Product Designer and Web Designer

Hi, I’m Leonardo Izaguirres, a Product Designer who ships.

For the past 7 years, I have designed and shipped digital products from brief to production: research, information architecture, UX/UI, prototyping, front-end, and launch.

I work directly with clients in Brazil and abroad, taking each project end to end through product thinking, visual craft, and AI-assisted development.

I started in design as a self-taught learner and deepened that foundation through courses, professional practice, and real projects. Today, I bring product, interface, web, and technical execution together in one end-to-end practice.

Get in touch

selected work

experience

  1. Freelance

    Product & Web Designer

    Aug 2023 – Present

  2. Aplic Gráfica

    General Manager

    Dec 2022 – Jun 2025

  3. Independent projects

    Brand & Digital Designer

    Sep 2016 – Jul 2023

what I do

  • Product Design
  • UX/UI & Design Systems
  • Web Design & Front-end
  • iOS Interface Design
  • AI-native Product Experiences

stack

  • DesignFigmaIllustrator
  • WebTypeScriptJavaScriptReactNext.js
  • iOSSwiftUIXcode
  • Data / InfraSupabaseRailway
  • AICodexClaude Code
  • AI VideoHiggsfieldVeo
  • MotionRemotion
  • DeliveryVercelLinear

contact

Available for Product Design and Web Design projects, and collaborations with product teams.

Aplic Gráfica

Catalog and WhatsApp orders · 2026

Catalog and WhatsApp orders · 2026

Product, quantity, and price before the conversation.

I built Aplic’s catalog so customers can find the material, choose a quantity, check the price, and continue their order through WhatsApp.

Role
Strategy, UX/UI, and development
Deliverable
Catalog, WhatsApp orders, and SEO
Platform
Responsive web
Aplic Gráfica website on a tablet held in both hands

01 · Context

The choice starts with the material and its application.

I brought business cards, flyers, banners, stickers, and other materials into a digital catalog for Aplic. The architecture starts with recognizable products and their applications.

I presented the service process alongside the offer: orders through WhatsApp, delivery, and scheduled pickup.

Aplic Gráfica website homepage

02 · Experience

Quantity and price become part of the choice, before the conversation.

I organized the pages so customers can select a product and quantity and check the price before continuing through WhatsApp.

I connected that selection to the order so customer service can continue with context and align production details.

Selecting quantity and price for a product in the Aplic Gráfica catalog
Business card printed by Aplic Gráfica
Adhesive label produced by Aplic Gráfica

03 · System

Product pages with content and structure for search.

I built pages with descriptions, applications, and frequently asked questions for the main catalog materials.

I organized product metadata and structured data, along with a component foundation to keep presentation consistent across pages.

04 · Delivery

A responsive catalog that prepares customer service.

I delivered product browsing, quantity and price selection, and order continuation through WhatsApp in a responsive experience.

I kept human service part of the production process, with the catalog supporting the initial choice.

What I delivered

From catalog selection to continuing the order.

I connected the catalog, quantities, prices, and WhatsApp, supported by product pages and technical SEO. Customers prepare their selection on the website and continue the production details with the team.